AI-based Amazon Advertising for maximum campaign optimisation

Based on artificial intelligence, VAPA ensures optimal Amazon Ads with significantly less time investment

In good company with over 7 million connected ASINs

Benefits

Most brands don’t sell as much as they could because established machine learning
approaches haven’t been able to tell how and why a product sells better.
Most brands don’t sell as much as they could because established machine learning approaches haven’t been able to tell how and why a product sells better.

Highest return on Adspend

Your ads generate more revenue when it rains? VAPA finds out and shifts the media budget to rainy days. Your ad efficiency is highest at night? VAPA saves the media budget for the nights when it pays off the most. And you just watch. And smile.

Enormous time saving

One can spend stressful hours setting up and optimising campaigns. VAPA only asks for the monthly budget and the target ACoS. Everything else – including keyword research, bid management and placement optimisation – is done automatically by VAPA.

Unfair competitive advantage

More sales = higher organic visibility. This means: the more efficient your ad performance is, the more ad-driven sales you achieve from your media budget and the higher the organic visibility of your products. In short: more organic sales thanks to VAPA.

VAPA is the best tool for Amazon.

„My experience shows that the Amazon marketplace can only be managed with excellent tools. VAPA is way ahead in this respect and is, in my opinion, the best tool.“

Olaf Schmitz
Former Head of Business Development Amazon Europe

With VAPA, Kerbholz was able to make the campaigns more effective, while reducing the time required.

„With the help of VAPA, we have been able to significantly reduce the amount of time we need to manage our Amazon campaigns. I am very happy with the performance and the service.“

Larissa Spinner
Product Ownerin DTC
bei Kerbholz

Strength Marketing presence and increased sales thanks to VAPA.

„VAPA has been very supportive in promoting our marketing presence and sales on Amazon. We are really excited and super happy with the service.“

Frank Sander

Head of Marketing IT Solutions at LG Electronics

Less personnel expenses and reduced cost, thanks to VAPA

„With VAPA we have been able to significantly reduce our personnel expenses and our costs.“
Frederik Lange
Managing Director at Zaco

20% more sales.
45% lower costs.

„Thanks to VAPA, we have increased our sales by 20% while at the same time reducing our advertising spend by 45% – all with a program that is easier to use than my coffee machine.“
Felix Muuß
Managing Director
at Hidden Games

Achieve higher ROAS and lower ACOS with VAPA.

„VAPA has revolutionised the way I handle Amazon PPC. Its easy to setup, made many more sales, increased ROAS and reduced ACOS. What more could anyone want from an Amazon ad management software!“
Julius Oliveti
Managing Director
at Lupostore

Valuable time savings thanks to automated campaigns.

„Thanks to VAPA we no longer have to worry about our Sponsored Products campaigns. Enter products, define budget and target ACoS and everything runs automatically. This is valuable time that we can invest elsewhere!“
Friedrich Panzischin
Managing Director
at Frespa

Sales doubled in just a few weeks.

„With VAPA, I was able to more than double my sales within a few weeks. As a young company, VAPA offers me the unique opportunity to save valuable time and use my advertising costs purposefully „
André Stark
Managing Director
at BEWEGT

Convinced by VAPA after the test phase despite initial scepticism.

„Man or machine – At first I was a bit sceptical whether VAPA’s AI could actually get anything out of our advertisements. After a 2-month test phase, I was thrilled. What’s more, the service is really great!

Stefanie Skrijelj
CEO at
Ich freu mich auf Dich
VAPA Dashboard

Dashboard

The cockpit for your daily Amazon flights. Sit back and enjoy the view with unlimited report history.

Sponsored Ads

Fully automated 24/7 by VAPA, your employee of the month! Place AI-driven Amazon Ads for a few or thousands of products – in any case in the most efficient way! With time and day-based bid management, VAPA places ads by date, day of the week and time of day to always deliver your ads at the most efficient time.

VAPA Campaign Setup

Campaign Setup

By far the easiest campaign setup with only two parameters that you can easily name by hand. Behind the scenes, VAPA creates 4 Amazon campaigns per ASIN and determines the ideal advertising strategy for each one. What’s more, VAPA monitors the entire market without any additional configurations and is always one step ahead of the competitive strategy.

Placement Optimization

Placement optimisation – VAPA not only identifies the most efficient placements per ASIN and keyword targeting, but also adjusts the bidding strategy accordingly.

VAPA Placement Performance
VAPA Keyword Optimierung

Keyword Optimization

VAPA continuously analyses all available Amazon data sources (Amazon Advertising API, your competitors, Brand Analytics, search suggestions, auto-campaigns, etc.) and enriches them with external data sources (Google, e-commerce databases, own data, etc.). The identified keywords are tested and, depending on their performance, either kept on the positive list with corresponding bids or moved to the negative list.

Really Big Data

With over 10 connected data sources, VAPA processes billions of data points daily, ensuring that AI has the best decision-making basis for real-time bidding and keyword optimisation.

VAPA makes Amazon Sponsored Ads more efficient and simple than ever before.

Our clear value proposition is that marketing campaigns managed by VAPA will deliver a higher return on investment while reducing the time spent managing campaigns.

Strongest AI

VAPA uses reinforcement learning and a neural network to apply the latest artificial intelligence technologies to target predictive keyword bidding on Amazon.

Autonomous campaign optimisation

Amazon Sponsored Product-campaigns are optimised fully automatically and improve with each new data set acquired.

24/7 Analysis & Offer Management

Real-time bid management that enables the optimal Amazon PPC campaigns at any time, 24h a day.

Strongest AI

VAPA uses reinforcement learning and a neural network to apply the latest artificial intelligence technologies to target predictive keyword bids on Amazon.

Autonomous campaign optimisation

Amazon Sponsored Product campaigns are optimised fully automatically and improve with each new data set acquired.

Constant keyword management

VAPA constantly screens the most important keywords for your campaigns and makes the necessary adjustments.

Campaign Tagging System

Easy evaluation of the performance of each product line through an individual campaign tagging system.

Efficient KPI evaluation

Innovative and customisable dashboards help you keep track of key campaign KPIs.

Campaign Tagging System

Easy evaluation of the performance of each product line through an individual campaign tagging system.

Efficient KPI evaluation

Innovative and customisable dashboards help you keep track of key campaign KPIs.

Constant keyword management

VAPA constantly screens the most important keywords for your campaigns and makes the necessary adjustments.

The flexible VAPA pricing model

Startup

49,00 €

Costs: Euro / month

+ 2,5 % Profit-sharing*

Pro

249,00 €

Costs: Euro / month

+ 1,5 % Profit-sharing*

Enterprise

On request

* Only the ad-driven revenue generated by VAPA.

What Amazon says about VAPA

„Their campaign management tool used machine learning to automatically optimise campaigns, analyse and adjust offers“

Case Study with Amazon

The specialists behind VAPA

André Åslund
Chief Executive Officer
Juntao Ma
Customer Sucess Manager 
Victor A. Albrecht
Co-CEO /Finance
Suneetha Kanoor
Head of AI
Marc Lindlahr
Sales Consultant
Tobias Gurtzick
Head of IT

VAPA is available for the following Amazon marketplaces

Europe

DE

FR

IT

NL

EN

ES

North & South America

USA

CA

MX

BR

Asia/Rest of the world

IN

VAE

AU

JP